Berner, Klaw & Watson
Included in Lawyerist.com’s Best Law-Firm Websites, 2015 Edition! Read More[clear][/panel]
Project Overview
Berner, Klaw & Watson is a female-led law practice located in the heart of Philadelphia, PA, specializing in divorce, custody, LGBT relationship, and support practice areas. The firm was in need of a new logo and updated website to showcase their focus on family law.
Warm And Inviting Brand Image
Before working with Blinebury Design, Berner, Klaw & Watson had been using a wordmark which had not been touched in over ten years. Our strategy was to keep the existing stacked layout while integrating bold typography and a new color palette. The result is a timeless wordmark with subtle slicing details on the primary initials of the firm, and visual enhancement from a colorful ampersand.
Wordmark vs. Logo
The words “logo”, “wordmark” and “branding” are often used interchangeably. All can refer to the specific image, graphic and/or group of words associated with a specific company or organization. “Wordmark” refers to a specific typographic-only treatment of the name of a business; think Coca-Cola or Google – their wordmarks are instantly recognizable.
Have a question about all this “design talk”? Feel free to reach out to Blinebury Design.
Content Strategy And Website Design
Before starting any website project, we work with the client to develop a site map (an outline-style list or chart of all the pages that will be included on the website). We also discuss options for the kind of content that we will feature throughout the site. This content may include photographs, videos, testimonials, case studies, etc. Typically, we are working with existing website content, but we often encourage our clients to create new content (especially in regards to visual media) that can become an important asset for attracting potential clients/customers to a website.
Beth and Andy are a great team – innovative, responsive, patient, professional… If our new website feedback is any indication, we’ll both be in business for a very long time!
[/testimonial]The Berner, Klaw & Watson homepage is full of visual assets, including short video featurettes of its six primary attorneys. Our website design for the law firm was influenced by the integration of these videos, as well as amazing photos by Beck Photography.
Deliverables:
- Branding design
- Collateral print design
- Website design and development
- Custom lawyer profile layout
- Responsive layout